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LUTHERAN Rebel

(With A Cause)

Part German, Part Norwegian, All American

 

PASSION. PURPOSE. ELBOW GREASE....

All worthy ventures, born of these.
Passion first: both flame and fan.

German, Norwegian, American.

 

This project Porsche, restores the whole—

Inside and outside and engine, soul

—to ‘66 in purest form.

Plain and simple, unadorned.  

 

Should this mix of parts and vision,

Unpedigreed in composition,

Appeal in energy and spirit,

Then, well, perhaps, you’re meant to own it.

 

 

German cars just aren't that pretty (Italian cars are). Like all good German products, they are generally well constructed, honest to their intended purpose and reductionist in approach. Pure, in other words. Who can resist such blue-eyed, open and clear straight-forwardness? We like it in people we meet, and also in cars. 

This makes the original 911 something to behold and a great canvas.

Our very own canvas takes its inspiration from racing Porsches of the 50's and '60's: Steel wheels, no carpets, lightweight doors, removal of luxuries that weigh the car down unnecessarily. Yet the LUTHERAN REBEL is intended for inconspicuous motoring. It celebrates that old racing approach, but maintains drivability and a - to some - dignified level of comfort. 


through the sale of this car we are hoping to raise OODLES of money for the ACCFB (Alameda county community food bank). This organisation addresses the issue of poverty, head on, by providing daily food to thousands of local bay area families. 


LOCATION

Alameda County, California, USA

CAUSE

The Alameda County Community Food Bank

APPROACH

Online auction - Summer 2016

To seek "causes" of poverty  in this way is to enter an intellectual dead end because poverty has no causes. Only prosperity has causes.

- Jane Jacobs

 

THE ALAMEDA PROJECT IS A MONTAAG:DESIGN initiative. DESIGN IS A TOOL FOR IMPROVING BUSINESS STRATEGIES, PHYSICAL+DIGITAL PRODUCTS AND SERVICES, BUT it is ALSO a tool FOR AFFECTING PEOPLES' LIVES IN A POSITIVE WAY.

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Updates

A yearning for experiences unblemished by process, adornment and pontification. This is the Lutheran appreciation for honesty in expression; both spiritual and material. Deep fjords and lush mountain sides produced the raw material for the seats: RAUMA ULLVAREFABRIKK (est. 1927) and MONTAAG have collaborated to upholster the car seats in a strong and unique (and beautiful) wool mixture. If you have not seen this in a classic Porsche before, then join the club: nobody else has, either.

 

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